Social media marketers leverage networking sites to gain social profile views and website traffic. The majority of the population prefers to surf social media twice or thrice a day, either for surfing, entertainment, or professional purposes.

Speaking about professional purposes, marketers should connect with their fans and followers. Today, we will discuss the most trending social media platform, i.e., Twitter.

Professionals should engage with their audience. But how can they feel more connected with Twitter marketing?

Well, the answer is simple! Twitter Spaces.

Before we begin, let's find out:

What Is Twitter Spaces?

Twitter Spaces is a new feature that allows users to host live audio discussions on the platform. They get a personal chat room, "Space," where they can invite users to involve themselves. Whenever you witness a Twitter feed with a "purple" colored bubble on the top, that's when someone is facilitating a Space.

Now, individuals and businesses with a minimum of 600 followers have the opportunity to create a Space on Twitter. If you're looking to expand your presence and make the most of this feature, there's no better time than now to grow your Twitter following. Twitter Spaces is open to both individuals and businesses, enabling them to foster more engaging connections with their audiences.

How To Set Up Twitter Space?

Give A Name:

A name is something that is mandatory for identification. So, when you run a Space on Twitter, don't you think a name is necessary? Make sure the name you give to your Twitter space should be relevant enough for the audience to relate to the motive behind hosting the Space. You can even make it a hashtag to name your Space.

Consent & Subtitles:

Once you begin using Twitter Spaces, Twitter will automatically bid your authorization for discoursing Twitter captions. Adding subtitles for subscriptions can be really helpful for audiences unable to understand your audio, have difficulty hearing, or are deaf.

Speakers:

When you create a Space as a host, there are various methods to encourage people to participate in the conversation, whether as speakers or listeners. In the lower right-hand corner, you will see a few options, including the choice to "attract more individuals to join." It is represented via a small upward-facing arrow.

Moving ahead,

Let's understand the reason why Twitter marketers should utilize Twitter spaces because it:

Gains Feedback:

When it comes to knowing what your audience thinks of your brands, you will definitely ask for their feedback. Well, Twitter Spaces can be the best way to gain feedback from the audience. Twitter Spaces enables you to interact actively with your audience and receive genuine reactions during feedback sessions by utilizing social listening.

Interacts With Audience:

When you are a part of Space on Twitter, you get the privilege to interact with your real-time and genuine followers. The brands and businesses can engage with the audience, which will assist them tune in with live discussions, reacting, and getting involved with conversations.

Hosts Discussions:

Utilizing Twitter handle, you have the opportunity to host and participate in conversations centered around popular subjects. This platform aids in connecting with influential individuals in your field, showcasing your expertise as an authority in your niche, and fostering stronger connections with your customers or potential clients.

Gets Emoji Reactions:

During discussions held on Twitter Spaces, listeners have the ability to express their reactions using various emoji options. In the beta testing stage, the available emoji interactions are limited, with a total of six types. However, when the complete version of Twitter Spaces is officially launched next month, these options are expected to expand. Nevertheless, even with the currently limited selection, the use of emoji interactions can significantly enhance engagement between you and your audience while they are actively listening.

You can also watch: How To Auto Follow On Twitter Using Socinator

Summing Up:

We hope the users understand every knowledge about Twitter Spaces in order to spread brand awareness and connect with their audience. Using these tips can actually help you host Spaces on Twitter without any hassle.